EmiratisationHub, also spelled Emiratization, is a strategic initiative launched by the UAE government to promote the employment of Emiratis in both the public and private sectors. The goal is to reduce the UAE's reliance on expatriate labor and foster a sustainable workforce comprised of local talent. Emiratisation policies require companies in certain sectors to meet quotas for hiring UAE nationals. This mandate varies depending on the industry, company size, and the nature of the job roles available. Fulfilling these quotas is not only a legal requirement but also beneficial to businesses in the long run. Employers that prioritize Emiratisation recruitment stand to gain government support, improve their brand reputation, and tap into the local talent pool.